Tips to Help You Select the Best Marketing Software for Your Business
In the world of content marketing, CoSchedule is one of the biggest names in marketing calendar software. It can also be costly, too. If you’re looking for a free alternative to CoSchedule that does everything your business needs today and that is scalable to your growth, it’s going to be tough. But, this article will help you find your ideal, cost-effective CoSchedule alternative.
First, decide what you need from your CoSchedule free alternative
The first step is to make a list of the features you need from content marketing software. You’ll need a tool that is user-friendly, that’s for sure. But what must it do to help your business to grow? Here are the things that our clients say are most important to them:
- A calendar that tracks all campaigns across all channels
- Content publishing, and the ability to collaborate on content
- Content SEO
- Automated content distribution, and promotion via social media and emails
- Campaign analytics
- Management of user access
- Workflow approval
Once you have made a list of your needs, then you can start the search for CoSchedule alternatives. This list of the 10 best alternatives will help. (Click on the links to learn more about each.)
We’ll start on our home ground: BlabberJax. You receive a multitude of features via a highly user-friendly platform that is fully integrable with most business tools (and if it doesn’t integrate easily with yours, we’ll help to make it so). You also get to leverage a highly experienced content marketing team. Fully customizable, easy to use, and with analytics that will help you to keep all your marketing on track.
Developed for content marketers, StoryChief helps save time to create, publish, and promote content to your website and social media accounts. On the downside, you don’t get lead tracking.
Asana works as a great project management tool for agencies, helping you to manage team workloads and track progress on campaigns. However, as it wasn’t designed for content marketing it can feel a little clunky.
There’s a lot going for SocialBee. It recycles social media posts and can make scheduling easy by categorizing posts. It’s easy to use, but ─ and this is a big but for many ─ it doesn’t work with blogs or email campaigns.
Another tool that was developed as project management software, Jira enables teams to work in a single tool and manage the content creation and publication process more effectively. But it doesn’t publish directly to any platform ─ so this you would need to do manually.
ClickUp is a great tool for tracking the progress of a marketing campaign and enables team collaboration by keeping all conversations and communication in a single location. However, it’s not a tool that will allow you to implement your marketing, and does not publish to any platform.
Percolate software was designed specifically for content marketing, and so has many of the features you would expect, such as allowing for content approvals and distribution. However, its extensive features come at a cost ─ it’s difficult to learn and set up for large enterprises.
The Kapost platform provides a range of features specifically designed for content marketers. These include content calendars, planning, collaboration, and integration with other platforms for distribution. However, it is complicated to use and, with big business pricing, isn’t for smaller businesses.
Developed to help with content marketing and social media, ContentStudio is designed to help you manage and publish content. It’s better for companies who work with social media influencers.
Zoho Marketing Hub
A campaign planning and lead management tool, Zoho Marketing Hub will help you to understand the behavior of your website visitors and design a personalized, customer-centric marketing strategy across multiple channels. But it won’t help you with publishing content.
Which CoSchedule alternative should you choose?
It’s not easy to choose the right alternative to CoSchedule for your business. You need a marketing tool that does all you need it to, and that will grow with you. It needs to be easy to learn and use, and make collaboration and work easier. It must integrate with your current tools, and automate workloads for you, while also providing you with data analysis that will help you maximize ROI from each of your marketing campaigns.
Is this too much to ask?
Book an appointment to see the BJX tool in action, and discover why it isn’t too much to ask for.