If you’ve been following along with our Content Marketing 101 series of blog posts, then by now you have a pretty good idea of how to create and implement your own content marketing plan.
But, that doesn’t mean that you should be the one to do all of the legwork.
There are definite content marketing disadvantages to creating it all yourself. Burnout is all-too-common, and it can result in uninspiring content devoid of any personality or value.
If the idea of content creation is still overwhelming, or you know it’s a smart strategy but you just don’t enjoy it; or if you feel your time is more valuable spent elsewhere, then it may be time to find a content marketing partner.
It’s OK to admit when you need help. So how can you tell if you should bring on a content marketing partner?
Content marketing disadvantage 1: Struggling and uninspired
Let’s face it. Content creation isn’t for everyone. Yes, you can exercise discipline and follow an editorial calendar and those things will help.
But some people just don’t like to write, or create videos, or create podcasts, even if it’s a smart move for their business or brand. If you don’t enjoy what you’re doing, it will show in the finished product.
You will cut corners, your work will be uninspired and repetitive, and your audience won’t be impressed.
If you can’t stand the thought of creating one more piece of content (and you get this feeling a lot), it’s probably time to find someone to take the load off your shoulders.
Content marketing disadvantage 2: Drowning in work
This is a trap that every solopreneur or small business owner falls into at least once. You try to do everything yourself, and you wind up overwhelmed. You can wear a lot of hats, but you can’t wear them all.
Because content creation must be an everyday task, you need to be realistic about whether you have the hours to dedicate to your content marketing strategy. If there are other projects or tasks that are essential to your business and that no one else can do, those may need to come first.
The good news is that these days it’s easy to hire writers, graphic designers, social media strategists, and other types of content creation experts online.
Scaling up your content creation
If you’re scaling up your business or content creation efforts, then you’re going to want to bring on some extra help to handle the new workload.
For larger projects that might require different skill sets (e.g. a graphic designer, content creator, and social media strategist), a content marketing agency may be the right choice. Agencies will have more manpower, and therefore will be able to handle a wider variety of tasks than a single freelancer could.
These are three of the main reasons why you might want to bring on a content marketing partner, even if you know how to run your own content marketing strategy.
You’ll save yourself a lot of stress if you admit when you need help, and hire experts to create awesome content for you to help you reach your business goals.
What questions do you find valuable when evaluating a prospective partnership? Did I miss any? Let me know in the comments. I read every one.
Then, find out how to plan and implement a full-scale content marketing plan by downloading the comprehensive guide to content marketing below!