Why Customers Love Companies Who Care About Online Marketing
Why should you use digital marketing? Simply put, done well, it’s going to help you to build a strong and growing, loyal customer base. This is because, unlike traditional marketing that tells people about a service or product to try to sell to them, an effective digital marketing strategy builds a connection between your business and the customer. It does this by delivering a range of key benefits to the customer.
What are the benefits to customers of a business using internet marketing?
When we analyze the benefits of internet marketing to customers, it’s easy to understand why respondents to a Gartner survey (its State of Marketing Budgets 2021) said they commit an average of 72.2% of their marketing budget to digital channels.
It is easy for a customer to find out about you when you are online. Their online research helps them to make buying decisions. For example, a recent study found that 93% of customers read online reviews before making a buying decision. (Do you include customer reviews or testimonials on your website?)
Here are eight of the key benefits you should ensure your customers receive when you devise your digital marketing strategy.
It keeps consumers aware of the latest updates
Digital marketing is a strategy that allows a company to keep consumers aware of the latest updates to products and services. This is done using different channels, including social media, email marketing, and search engine optimization (SEO). This keeps your company in people’s thoughts and prompts potential buying decisions.
It’s quick and convenient
Digital marketing is a very convenient way for customers to interact with companies. Customers can use digital marketing to compare prices, check in-store availability, and make immediate purchases. It also allows you to put your message across, and share crucial information that is useful to the customer.
It helps build a better relationship
It is important to understand that digital marketing is not just about building a website and generating traffic. It is also about building a good relationship with the customer and establishing trust. By providing them with information, educating them on your product or service, and giving them a way to give feedback to you and communicate with you, relationships are developed and strengthened.
It provides 24/7 access
The internet offers potential customers convenience of time, too. Digital marketing allows them to connect with you, your products, and services at any time of the day ─ and that’s great news for all.
It creates a personalized experience
Digital marketers can create personalized experiences for customers using digital channels. This includes websites, mobile apps, social media, email campaigns, and more. How do you do this? Collect information about your customers through surveys, social media, and personal interactions. Then use this to segment your customers, and thus create individualized marketing campaigns that will resonate with the customers’ needs and wants.
It provides your audience with options
Digital marketing provides your audience with options. It gives them the opportunity to choose how they want to be marketed, based on their personal preferences and interests. And when you market to a customer the way they prefer being marketed to, the customer is more likely to engage with you.
Customers obtain quality content
What do customers go online for? A major goal of being online is to find quality content ─ engaging, entertaining, and informative content that is relevant to the customer’s needs. Such content will help your company stand out from competitors. For example, creating a blog post once a week with valuable information on your industry will keep customers coming back for more.
It helps you reach a wider audience
Digital marketing helps you reach a wider audience and create awareness for your product or service. Because of its relatively low cost and high ROI, and because your content and digital assets are easily and conveniently accessible, a customer can now interact with you from anywhere on the planet. This means that the best product or service to suit any budget is available, irrespective of where the customer is located.
Is your digital marketing connecting with customers?
The internet has become an essential part of the way we live and work in modern society, and it has changed the way we communicate, shop, date, learn, and so much more. Consequently, digital marketing is one of the most important aspects to consider when building your business strategy for success ─ not just because of the benefits it gives to a business, but because of the benefits your digital marketing should deliver to your customers.
Is your digital marketing strategy working for you, or against you?
At BlabberJax, we specialize in developing digital marketing strategies from the ground up, helping our clients to develop their digital presence and take advantage of it within their marketing budgets.
To learn more, use the form below to contact BlabberJax now.