7 Steps to Create the Perfect National SEO Campaign
National SEO is responsible for generating the most revenue and the most conversions for a company from their content marketing. This is because they’re often visible in searches across the country, reaching audiences that a regional campaign might not be able to reach.
National SEO campaigns allow you to take advantage of your success in a specific geographic location and use it to create momentum for other regions. But success on a national scale doesn’t just happen. You can’t use local SEO tactics and expect them to work nationally.
In this article, we look at the seven steps to create the perfect national SEO campaign.
Step #1: Know where you’re currently at
The first step to creating a successful national SEO campaign is to know where you currently stand. You must audit your website and social media to make sure it is targeting appropriately. Is it fit for your target audience? What are your potential customers looking for? What problems do they need you to solve?
Step # 2: Establish your goals: What do you want to accomplish?
Next, you must think about the business goals behind the campaign.
Setting goals is an important part of any campaign, but it’s even more so when dealing with an SEO campaign. You need to know what you want to accomplish and how you want to measure success to identify the best strategy for your needs. Do you want website visitors? More organic traffic? Do you want more people responding to your calls to action? Or do you just want higher rankings for SEO purposes?
After figuring out what your goals are, it will be easier for you to create an actionable plan to reach these goals. You can then use this plan as a checklist for your campaign’s success.
Step #3: Find the best keywords for your industry
Keyword research is the process of identifying relevant keywords and phrases that we want to be associated with our website. You can start this by making a list of words and phrases that you think people would type into a search engine if they were looking for information on topics relevant to your business.
There are many different sources and tools available to help find the best keywords for your industry. You might use Google AdWords, or other tools like SEMrush ─ these will help you establish what are the most searched keywords and which are most easily targeted.
Step #4: Research your competition
It is crucial that you research your competition to make sure you are not missing anything important which can help you build and maintain your competitive edge online. It also helps you to know what the industry wants and how you should plan for it. This research may also throw up some common mistakes other companies are making which can be avoided etc. All this information helps marketers establish a campaign that will not only drive traffic but also increase leads and conversions.
Step #5: Provide value by creating great content
One of the main reasons why content creation plays such a key role in SEO is because it is needed to attract and convert customers. The higher the value of your content, the more it will be sought out and shared.
One of the best ways to generate content for your SEO campaign is by hiring skilled writers. You’ll benefit from great content that will be relevant to your audience, and the writer will include all the elements of SEO needed to be successful in inbound content marketing campaigns.
Step #6: Don’t forget about internal linking and on-page optimization
Internal linking is not something that you should overlook when publishing your content. It’s crucial to make sure that your content is properly linked to other related pieces of content within your own site ─ this creates a web that is more easily found by Google’s spiders (how it searches for relevant content).
On-page optimization is also especially important. You want to make sure that the keywords you are targeting are included in the meta descriptions, titles, headings, and text on the page itself.
Step #7: Track and review your results in national SEO campaigns
The last step in a national SEO campaign is to track and review your results. This is done by checking where your website ranks for the key phrases you’ve been targeting and looking for changes in your rankings over time.
It’s important to spot any trends that may have occurred during your campaign. For example, did you see an increase in returning visitors? Did you observe a trend of increased engagement on social media? Did you notice an increase in conversions for the campaign’s offering?
Some of these trends are simply happy accidents that happen coincidentally ─ better run with them! But it’s also important to take a step back from the data and think about how these factors may be impacting your business in other areas so that you can iterate your campaign to maximize your success.
Successful national SEO campaign strategy: The key takeaways
SEO can be a complicated and often confusing field. The secret to successful national SEO campaigns is to identify your campaign goals and create a strategy that aligns with the answers to key questions. You should then develop a clear strategy that is easy to understand, and produce content that is valuable, easily searched, and desirable to share.
Onsite optimization should be done with the end goal of giving your website the best chance at ranking for your keywords. Finally, you should also analyze and track the campaign’s progress so you can adjust strategies accordingly.
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